8 things your Gym Website must have

The website is an essential marketing tool for the success of your gym. However, building an effective website requires some care. If your gym’s website is slow, outdated and has poor images, you will lose traffic and sales opportunities.

Investing in a quality website requires effort, but the benefits are many. Strong online presence. Increased changes of conversion. Credibility. Being a reference gym. Interaction. Effective communication. Excellent experience by the community that follows your gym.

You want to build a website that brings you great results. If so, here are the 8 things you must consider.

 

1. Testimonials

Testimonials are a big influencing factor for other people to trust the gym. People often have doubts when it comes to choosing the gym where they will train. A credible testimonial can tip the decision in your favour.

 

2. Mobile-Friendly

Having a responsive website is essential these days. If the website is not mobile-friendly, the user experience will be unpleasant. Bearing in mind that nowadays practically everyone uses their mobile phone to search for information, this is a non-negotiable aspect of a quality website.

 

3. Browsing experience

Do you remember the last you entered a website and were confused about how to find the information? You probably closed the page and never went back. The website should be simple and easy to browse, with an intuitive design that makes life easy for your visitors.

 

4. Updated contents

A user enters a website in 2022 and notices that the most recent contents are from 2018. What image will go through their head? Sloppiness? Distrust? Lack of credibility in the brand? They will probably think that, like the content, the gym has stopped in time. Don’t make this mistake in yours.

 

5. Excellent visual quality

Invest in quality images to keep the website credible and relevant. An excellent visual quality contributes to a very positive feeling when the user browses the website. From photos to videos, graphics and animations, put the visual of your brand in the hands of professionals.

 

6. Call to action

Include call to action buttons on the website. These are buttons that will help the user to perform a certain action, such as reserve a class or subscribing to the newsletter. This way, you will provide users with clear steps to guide them through the website and your sales funnel.

 

7. Contacts

Include your contact information on the homepage. This way, you will build credibility and allow new clients to search for more information. The information should include the location of the gym, mobile and phone number, email, opening hours and FAQ.

 

8. SEO

The website should be optimized for SEO. This includes relevant and updated content, quality images, site speed and other aspects. The SEO will enable more qualified traffic and quality leads, which can become future clients. If you have any doubts about this point, take the time to read this article.

 

In conclusion, a website is essential to compete with the competition in the world of gyms. Every business can have a website, but only those with easy navigability, excellent quality design and contents and great functionality will stand out. Include these 8 things in your website and that way you will be helping your business.